Retail and Wholesale. Same Store. Right Price.
Role-based pricing applied on login, tiered volume discounts, EU VAT exemption via real-time VIES validation, and supplier purchase orders — all native in StoreEngine. No extra plugin, no separate wholesale store.
What does your B2B operation need?
Wholesale price applied the moment they log in.
Assign the “wholesale” role to a customer and they see their price across the entire catalog on login — no coupon code, no separate store. Stack additional quantity-tier discounts on top using the Dynamic Pricing rule engine with AND/OR condition groups and 4 stacking modes.
B2B VAT exemption validated in real time. Applied automatically.
Business buyers enter their VAT registration number at checkout. StoreEngine validates it against the EU VIES database and UK HMRC in real time. Valid business buyers get 0% VAT (intra-EU reverse charge) applied automatically — no manual approval needed.
Supplier database, POs, and auto-restock on receipt.
Maintain a supplier database with lead times and cost prices per SKU. Create a purchase order, send it to the supplier, and track status through to receipt. When items arrive, stock levels update automatically across all locations.
Tag customers into groups. Attach pricing rules per group.
Create named customer segments — VIP, Distributor, Partner, Reseller — and attach pricing rules, exclusive coupons, or catalog restrictions to each group. Customer Coupon Dashboard shows eligible codes on the account page so buyers always know their discount.
True margin on every B2B order. Invoice attached automatically.
Set cost of goods, shipping cost, and packaging cost per product. Net profit is calculated per order, locked at time of sale, and hidden from staff. PDF invoice and packing slip are auto-generated and attached to every order confirmation email.
Also Available in StoreEngine
Additional capabilities that complement your digital products store.
Minimum Order Quantity (MOQ)
Enforce a minimum quantity per product for wholesale buyers. Retail buyers see a different minimum. Error shown at checkout if MOQ not met.
// feature/moq-rules
Request a Quote (RFQ)
B2B buyers submit a quote request for large or custom orders. Admin reviews and sends back a quoted price. Buyer accepts and checks out at quoted price.
// feature/rfq-workflow
Net Payment Terms (Net 30/60)
Invoice now, collect later. Approve a B2B buyer for Net 30 or Net 60 terms. Order completes without payment; invoice sent with due date.
// feature/net-payment-terms
Restricted Catalog
Hide prices or entire product categories from guests. Wholesale-only products visible only to logged-in wholesale buyers. “Login to see price” display for others.
// feature/catalog-restrictions
Multi-User B2B Accounts
One company account with multiple buyer seats. Each seat can place orders, but billing is centralized to the company account with shared order history.
// feature/company-accounts
StoreEngine vs WooCommerce B2B
WooCommerce needs 4–5 paid extensions to match what StoreEngine ships natively. And they still conflict.
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Feature |
StoreEngine |
WooCommerce + extensions |
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Role-based pricing on login |
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Quantity tier discounts |
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EU VAT exemption — VIES + HMRC |
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Supplier database + purchase orders |
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Customer segments with rules |
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Cost & profit tracking per order |
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Invoice & packing slip PDF |
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Returns & RMA workflow |
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0% transaction fees |
Every kind of B2B operation on WordPress
Manufacturers
Sell to distributors at wholesale rates while running a retail storefront on the same site. Role-based pricing keeps both channels separate.
Dual-channel pricing
Distributors
Purchase orders to upstream suppliers, tiered pricing for reseller customers, and true margin tracking per order.
PO + margin tracking
EU B2B Exporters
Sell to European business buyers with automatic VAT exemption via real-time VIES and UK HMRC validation.
EU VAT compliance
Reseller Programs
Named reseller segments with custom pricing rules, private coupon codes, and dedicated account dashboards.
Customer segments0%
Transaction fees, ever
5*
Rating on WordPress.org
1
Plugin — no B2B extension needed
14d
Money-back guarantee
Common Questions
Can I run retail and wholesale pricing on the same store?
Yes. Retail visitors see public prices. Wholesale buyers see their discounted price the moment they log in — no coupon code, no separate store required. Role-based pricing via the Dynamic Pricing engine handles the switch automatically.
How does EU VAT exemption work at checkout?
The buyer enters their VAT registration number at checkout. StoreEngine validates it in real time via the EU VIES database or UK HMRC API. Valid business buyers get the intra-EU reverse charge applied — 0% VAT — automatically. The result is stored on the order record.
How do purchase orders work with inventory?
You create a PO for a supplier, listing the products, quantities, and unit costs. When the supplier confirms shipment you update the status. On receipt, stock levels update automatically at the designated location. The PO cost price is used for COGS tracking on resulting sales.
Can different wholesale customers get different prices?
Yes. Customer Groups let you create named segments — Distributor, Partner, Reseller — and attach a different Dynamic Pricing rule to each. A Distributor can get −30% while a standard Reseller gets −20%, all managed from one rule dashboard.
Are invoices generated automatically?
Yes. A PDF invoice is generated per order and attached to the order confirmation email automatically. You can also download invoices from the order admin screen. Packing slips are generated separately for the fulfilment team.
Does StoreEngine work for both B2B and B2C on the same site?
Yes — this is a core design goal. Retail visitors browse at public prices. Wholesale buyers log in and see their rate. Both use the same product catalog, the same checkout, and the same inventory. No separate WordPress installs or stores needed.