Funnel Builder (Beta)

What it does: Build sales funnels — a guided path of pages that takes a shopper from a landing page, through a custom checkout, into one-click upsell offers, and finally to a thank-you page. It’s a great way to raise your average order value.

Beta feature. It works well, but is still being polished. Test your funnel with a real (or test) purchase before going live.

Free vs Pro: Building funnels, the custom store checkout, and analytics are Free. The one-click “add it to my order without re-entering a card” upsells, conditional offers, and A/B testing need StoreEngine Pro.

Turn it on

1. Go to StoreEngine → Add-ons.
2. Turn on Funnel Builder.

3. A new Funnels menu appears in your StoreEngine sidebar.

The Funnels menu has three areas:

• Funnels — your list of funnels (this is where you build them).
• Store Checkout — turn one funnel into the checkout your whole store uses.
• Analytics — see views, orders, revenue, and average order value per funnel.

Understand the building blocks

A funnel is a series of steps. Each step is a real page you design with your normal block/page builder. You can use any of these step types:

You don’t need every step — a simple funnel can be just Checkout → Upsell → Thank-you.

Create your first funnel

1. In Funnels, click Create Funnel and give it a name.

2. Choose how the funnel is triggered:
   • Manual — a standalone funnel you link to yourself (from an ad, email, or menu).
   • On product purchase — the funnel runs when a specific product/price is bought.
   • Store checkout — this funnel becomes your whole store’s checkout (see below).

3. Add your steps in order and design each step’s page with the builder.

4. On the Checkout step, pick the product (price) and quantity to sell. Optionally turn on Replace cart so only this funnel’s product is purchased.

5. Set each step to Publish when it’s ready. Only published step pages go live.

Tip: leave a funnel as Draft while you build it, then flip it to Publish.

Add a one-click upsell (the money-maker)

On an Upsell or Downsell step:

1. Choose the offer product (price) and quantity.
2. Write the offer title and description.
3. Set the button labels — the defaults are:
   • Accept: “Yes, add this to my order”
   • Decline: “No thanks”
4. Under When this offer is declined, go to, pick the next step (e.g. send them to a downsell, or straight to thank-you).

With StoreEngine Pro, when a shopper clicks accept, the item is charged to the card they just used — no re-entering payment details — and added to their existing order. Without Pro (or on a gateway that doesn’t support it yet), the accept button simply moves them to the next step instead of charging instantly.

Use a funnel as your store checkout

Want every checkout on your store to run through a funnel (so you can add upsells to all orders)?

1. Build a funnel that starts with a Checkout step.

2. Go to the Store Checkout tab and set this funnel as the active store checkout.

Only one published store-checkout funnel can be active at a time.

Read your results (Analytics)

The Analytics tab shows, per funnel:

• Views and unique views

• Orders / conversions

• Revenue and extra offer revenue from upsells

• AOV — average order value
• RPUV — revenue per unique view

Use these to see which upsell offers are actually earning you money.

Pro-only extras

• One-click post-purchase upsells — charge the saved card instantly, no re-entry (Stripe supported first).
• Conditional offers — only show an offer when rules match (cart total, item count, contains a certain product, etc.).
• A/B testing — test two versions of an offer and let StoreEngine track which converts better.

Troubleshooting

• My step isn’t showing — make sure that step’s page is Published, not Draft.

• The upsell asks for a card again — that’s the free behaviour, or the gateway doesn’t support one-click yet. You’ll see: “The payment gateway used for this order does not support one-click charges yet.” Use StoreEngine Pro with Stripe for true one-click.
• A “minimum core version” notice appears — update StoreEngine to the latest version; the Pro upsell features need core 2.0.0 or newer.

More: storeengine.pro/docs/funnel-builder