Coupons are discount codes your customers enter at checkout. StoreEngine includes coupons for free, and the Pro Advanced Coupons add-on unlocks Buy-One-Get-One (BOGO), auto-apply, email restrictions, and cart promotions.

Plan: Free (advanced features in Pro) · Add-on: Coupons (core) + Advanced Coupons (Pro) · Where: StoreEngine → Coupons

What you can do

With free coupons: – Percentage discount (e.g. 10% off) or fixed amount off the cart. – Restrict by minimum spend or minimum quantity. – Limit usage per coupon and per customer. – Set start/end dates. – Limit to specific customers or customer types (all / new / existing). – Restrict to (or exclude) specific products and categories, and exclude sale items. – Apply a recurring discount to subscription renewals.

With Advanced Coupons (Pro): – Buy X Get Y (BOGO) — buy a quantity, get cheaper items at a discount (including free). – Auto-apply — the coupon applies itself to every eligible cart, no code needed. – Email restrictions — limit a coupon to specific emails or domains. – Promote in cart — show the coupon as a nudge in the cart and on the customer’s dashboard.

Turn on coupons

Coupons are part of free StoreEngine — the Coupons menu is available without any add-on. To unlock the advanced features, go to StoreEngine → Add-ons and toggle on Advanced Coupons (requires Pro).

Create a coupon

1.         Go to StoreEngine → Coupons → Create Coupon.

1. Enter a coupon name and a coupon code (or click Generate Random Code).
2. Choose the discount under To use coupon for:Percentage — enter a discount percentage.
3. Fixed amount — enter a currency amount.
4. Buy X Get Y (BOGO) (Pro) — set the buy quantity, the get quantity, and the reward discount (use 100% to make the reward free).
5. Set your restrictions and limits (below).
6. Publish.

Restrictions and limits

When creating a coupon you can set:

• Purchase requirements — none, a minimum number of items, or a minimum amount spent.
• Time duration — Forever, or a start and end date/time.
• Usage limits:
• Customer limit — how many times each customer can use it (0 = unlimited; default 1).
• Total usage limit — how many times the coupon can be used overall (0 = unlimited).
• Who can use — All customers, New customers only, Existing customers only, or Specific customers.
• Product & category restrictions — include only certain products/categories, or exclude them; and optionally exclude items already on sale.
• Subscription renewals — apply the discount to renewals too, optionally for a set number of renewals (0 = forever).
• (Pro) Allowed emails — limit to specific addresses or a domain (e.g. *@company.com).
• (Pro) Auto-apply — apply automatically to every eligible cart.
• (Pro) Promote in cart — show the coupon as a cart nudge and on the customer dashboard, with an optional message.

How customers apply coupons

There are three ways a coupon reaches a customer:

• At the cart/checkout — they type the code into the coupon field.
• By link — share a URL with the code attached (e.g. ?coupon=SUMMER10); the code applies automatically when they arrive. Great for email campaigns.
• Auto-apply (Pro) — coupons marked auto-apply attach themselves to any eligible cart with no action from the customer.

With Pro’s Promote in cart, eligible customers also see the coupon suggested in their cart and listed on their account dashboard, with copy-to-clipboard.

Tips & best practices

• Use Customer limit = 1 for “new customer” or welcome codes so they can’t be reused.
• For flash sales, set start/end dates so the coupon turns itself on and off.
• Exclude sale items on stackable codes to protect your margins.
• Use auto-apply (Pro) for storewide promotions where you don’t want customers hunting for a code.
• For subscriptions, decide deliberately whether the discount should apply only to the first payment or to renewals too.

Good to know

• BOGO requires the Advanced Coupons (Pro) add-on; without it, a BOGO coupon applies no discount.
• Free shipping coupons are coming soon.
• A product can be in a coupon’s include list or its exclude list, but not both.

Troubleshooting