What it does: Writes product copy for you with AI — product titles, descriptions, short summaries, image alt-text, and category/brand descriptions. You click a button, AI drafts the text, and you keep or tweak it.
Free vs Pro: Generating text one field at a time (right in the product editor) is Free. Bulk generation across many products at once needs StoreEngine Pro.
What you need first
StoreEngine’s AI feature uses WordPress’s own built-in AI connection — StoreEngine never stores your API keys.

- You need WordPress 7.0 or newer.
- Connect an AI provider in WordPress Settings → Connectors (this is where your API key lives).

- Go to StoreEngine → Add-ons and turn on AI.

Until a provider is connected, you’ll see a notice: “Connect an AI provider to start generating product and SEO content with StoreEngine,” with a Set up Connectors link. The Generate buttons stay hidden until then.
Set your writing style (optional)
Go to StoreEngine → Settings → AI (under the Advanced group). These defaults apply to every generation unless you override them in the editor:

- Tone — Professional, Friendly, Persuasive, or Minimal.
- Language — leave blank to use your site’s language, or type e.g. “German”.
- Creativity — 0 = precise and factual, 1 = more creative.
- Preferred model — leave blank to use your connector’s default.
- Offer AI image alt-text generation — toggle on to allow generating alt-text for product images.
Generate copy for one product
- Open (or create and save) a product — AI needs a saved product for context.
- Next to a field you’ll see a ✨ Generate with AI button. It’s available for:
- Product Title
- Product Description
- Short summary (excerpt)
- Image alt text (shows once the product has a featured image)
- Click it. The button shows Generating…, then drops the draft into the field and shows Saved.
- Read it, edit anything you like, and update the product.
You can also generate a description on the Category and Brand edit screens the same way.
Generate for many products at once (Pro)
With StoreEngine Pro:
- Go to StoreEngine → Tools → AI — Bulk generation.
- Choose the Field to generate — Description, Short summary, Title, or Image alt text.
- Set Maximum products to process (up to 500).
- Click Start bulk generation and watch the progress (Queued → Processing → Completed, with done/failed counts).
⚠️ Bulk generation overwrites the chosen field on published products. Review the results afterwards.
Troubleshooting
- No Generate button — connect a provider in Settings → Connectors and make sure you’re on WordPress 7.0+.
- Button missing on a new product — save the product first; AI needs the saved content for context.
- Bulk tab shows an upsell — that’s a Pro feature; install StoreEngine Pro.
More: storeengine.pro/docs







